Follow Up to Webinar: Monetize and Grow Your Podcast Shows with 5 More Benefits

Annemarie Berukoff
4 min readNov 27, 2023


“A little learning is a dangerous thing: drink deep or taste not the Pierian spring: There shallow draughts intoxicate the brain, and drinking largely sobers us again.” Alexander Pope

The Pierian spring in Macedonia was sacred to the muses so in order to taste the Pierian spring the critics needed to read widely. A little learning becomes a dangerous thing because it could make critics think they know it all when in effect they may not know enough.

I think this famous quote could well apply to any entrepreneur or business owner who sets out on a journey of expectations to communicate his or her important mission to the internet masses.

This virtual wilderness is far greater than any ancient Pierian spring.

The biggest challenge in this virtual digital landscape and inhabitants is how to be seen, heard, followed and when possible, to monetize your offerings. There are billions of eyeballs and footprints but how to welcome them to visit awhile on your site.

Conversing for 90 minutes is better than a limitation of 40 minutes via Zoom with obvious advantages.

We know Digital landscape is fragmented making it difficult to make meaningful connections because of common algorithm suppression and data limits on major social sites.

Most podcast and live broadcast stars struggle to grow organic followers or figure out how to monetize their shows to drive more income, find more clients and create more exposure.

Recently I listened to Tonya Hofmann, CEO & Co-Founder of BeeKonnected (Who had created the Public Speakers Association) who shared her experience and ideas.

Here are some personal notes:

— your voice is an asset … practice with audio to build confidence

— level up your videos as the best communicators to create likeability and trust … optics matter

— set business goals to boost your brand based on what viewers may be looking for to change their lives

— provide buttons in a feed frame to buy or join



Annemarie Berukoff

Retired teacher — Affiliate Marketer, Big Picture Wisdom, author 4 e-books: social media teens, eco-fiction ecology