How to Fix Leads and Sales Training Problems in 3 Industry-Shifting Ways for Networkers with Friends

You cannot control the national economy … you can only control your own personal economy. Peter Mingils

Annemarie Berukoff
4 min readJun 11, 2023


A recent comment from a LinkedIn groups director made me question my promotion of a new network marketing affiliation and may help your advertising efforts as well.

She noted this:

When we create marketing content, let’s stop talking about our products and focus on how we solve problems.

ADVICE: Use 3 steps to write content that people want to learn about.

ONE: Start with a question that is relevant to your customer and their problem

How well are you managing your supply of business leads that convert to sales and customers?

Opt-in leads are vital to your business cashflow but what is the best way to access them versus some common practices such as 7 ways to generate business opportunity leads?

TWO: Explanation what causes the problem ... 3 Facts

FACT: Leads are the lifeblood of any business … no interaction…no sales

Finding “good leads” motivated to buy into a home business opportunity is a tough assignment, sometimes even impossible to convert them without sales background or training.

For that reason, it’s important to have people to talk to who really want to talk to you. It happens often enough that even if someone seems interested there is no engagement and enthusiasm fades quickly.

Then there are the perennial objections from no money to frugal spouse to sick car, etc.

FACT: Leads only begin the buyer’s journey from discovery through decision stages to purchase and even after a purchase decision.

A sales conversion funnel is necessary because it is said that only 5% of the brain’s thoughts are focused on present reality and 95% are based on fixed programming and past behaviors.



Annemarie Berukoff

Retired teacher — Affiliate Marketer, Big Picture Wisdom, author 4 e-books: social media teens, eco-fiction ecology