Look at State of Social Commerce re Future of New Decentralized Marketplace…Who’s Joining?
Why are TikTok and Amazon Joining Forces? E-commerce Will Never Be the Same!
Internet Marketing is facing seismic changes because of social commerce. On one hand, the giants continue treading the landscape with even more colossal footprints to reap their sizeable rewards.
But, on the other hand, there is a resurgence and opportunity for small business owners and entrepreneurs to find some equal footing to follow their plans outside the shadows of centralized powermongers.
In fact, the rise of social media emphasizes how people like the shared popularity of shopping on social apps such as Facebook and TikTok or Temu and Shein. It is expected that the value of social commerce in the U.S. is expected to reach nearly $80 billion by 2025 ($700 billion globally).
In fact, so much growth has motivated the two largest online shopping companies to join forces. But on the other hand, there is a new game in town with a defensive movement to stop squeezing out the vendors, the influencers or the ability of small business owners to make money.
The Era of the Brand is now bypassed by the Era of the Consumer keenly looking for connection and community.