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My Biggest Gripe — Why Positive Thinking Is Never Enough for Online Business Success

You cannot mandate productivity, you must provide the tools to let people become their best.” — Steve Jobs

Annemarie Berukoff
4 min readNov 4, 2020


Systems are the tools that create wealth!

You may have heard that our greatest enemy to success isn’t an outside opponent. It’s our very own perception. It’s how we look at, and see the world … which determines how we will ultimately ACT in the world. The enemy of success is the parts of your own mind that you don’t understand that control you subconsciously every day. It’s a dubious enemy, because so often we have no idea it’s even there.

First, let’s pay homage to the omnipresent internet and the scope of potential opportunities it has produced. Second, let’s also acknowledge the myriads of programs and strategies it has offered as navigational tools in this virtual space for self-branding little magnetic neon signs blinking out “listen to me”… “choose me” … “join me.”

And, let’s agree, that there are hosts of self-development coaches, positive thinking courses and invocations to reinforce your right mindset. Lots of overused jargon about finding your terrific WHY you want success and ignoring the more trite HOW to find it.

My Biggest Gripe on the Internet!

Think about it … can you duplicate yourself or only the message?

It’s never about WHY you are such a standout … a neon light in virtual space. It’s not only about HOW well you handle the tools in your journey but how others can follow you.

However, changing reality moves ever onward where we have to let go of common beliefs from the past in order to reckon with a new future away from congestion to simplicity … thanks to technology.

This particularly applies to how to run a successful online or home business. People try everything in the book to follow basic marketing tenets but the larger the base audience expands, the more qualified the authorities become as lead magnets, the more elusive the converted prospect gets lost in funnels and all.



Annemarie Berukoff

Retired teacher — Affiliate Marketer, Big Picture Wisdom, author 4 e-books: social media teens, eco-fiction ecology