Updated Game Changer for Entrepreneurs, Online Marketing and Shopping in a Fair Ecommerce Marketplace

Wanted: Professional Platform Built on Relationship and Partnership — the Shoply Way!

Annemarie Berukoff
4 min readOct 6, 2024

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The future of Ecommerce will never be the same. With more dramatic dynamics than ever, the importance of “connection” has created forces to adapt and connect in new ways for business owners.

This scale of change, what’s driving it and implications for entrepreneurs and customers is massive within various frames of reference:

PERSONAL COMMERCE — your regular few key stores like Costco, Amazon, local grocery store, gas station, etc.

WORLD COMMERCE — global perspective comes from the population of Asia accounting for about 50% of the world’s buying. United States accounts for about 25% and the rest of the world buys 25%.

ONLINE CENTRALIZED COMMERCE — marketing dominated by Facebook Ads, Google AdWords, Alibaba, Tik Toc, Walmart and Amazon. Billions of dollars from ad agencies write advertisements to promote customer habits and dependencies.

— BIG PROBLEM: this market is rigged by Giant Industries overrun with too many verticals, saturation and dilution, expensive ad costs, and rules’ dictation with or without…

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Annemarie Berukoff

Retired teacher — Affiliate Marketer, Big Picture Wisdom, author 4 e-books: social media teens, eco-fiction ecology https://helpfulmindstreamforchanges.com